Easy Car

CASE STUDY: EASYCAR.COM 1. MAJOR PROBLEM The Major trouble face up EasyCar is that it is a sm all confederation as compared to major European competitors like Hertz, EuropeCar and Avis Europe. EasyCar has so uttermost been able to open 46 lease outlets in 5 countries whereas its competitors are spread all over the world. EasyCar has a sensitive market share in Europe as compared to different major competitors and if Easy auto wants to remain profitable in the rental car business, it need to grow and acquire more than market share. EasyCars down(p) toll strategies and no frills approach has no doubt make it popular among consumers but in decree to remain good and competitive in the rental car business, it needs to try its customers with more options for its table services. For example, wide varieties of cars similar to former(a) car rental services should be earmarkd. At the place time, EasyCars sink size is much smaller and in that location is a less(prenominal) variety as compared to its competitors. Its brand is non recognized anywhere except within Europe. Meanwhile, its competitors have been successful in advertisement their company extensively in various media sources, which has made them a recognizable name among people. Easy car needs to further its brand and update its strategies to keep its customers loyal to the company. 2.

SUB-PROBLEMS Staffing- customer service EasyCars poor service has created many problems for the company. In rove to but labour on expenses, it keeps a stripped mental faculty which is untrained, not knowledgeable, unprofessional and unfriendly to it s customers. It has a small ply that does m! inimum work. EasyCar does not put much emphasis in lineament service; its drive for a lower price has caused it to provide poor service to its customers. It has poor working conditions for its employees, as surface as little compensation. All of this combined leads to the omit of penury for its employees to perform to the best of their abilities. Since there are...If you want to wee-wee a full essay, order it on our website: OrderEssay.net

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