Five Strong

The current issue and full text archive of this book of account is available at www.emeraldinsight.com/0263-4503.htm Future research directions in tourism merchandise Rodoula Tsiotsou Department of Marketing and Operations Management, University of Macedonia, Thessaloniki, Greece, and tourism trading 533 Received January 2010 judge January 2010 Vanessa Ratten A.J. Palumbo School of Business Administration, Duquesne University, Pittsburgh, Pennsylvania, regular army Abstract Purpose The purpose of this penning is to formulate and reason future research avenues for the trade of tourism service. Design/methodological analysis/approach The approach taken in the report is to reexamination the relevant literature and focus on the key themes closely important for future research on tourism marketing. Findings The make-up ?nds that there are a mo of research avenues for tourism marketing researchers and marketing practitioners to conduct investigations on but the or so important areas are consumer behavior, branding, e-marketing and strategic marketing. operable implications The paper is relevant to tourism ?rms and destination management organizations in the development of marketing activities/capabilities to increase their customer base.

In addition, as this paper takes a spherical perspective it is likewise accommodating to compare contrary international research directions. Social implications ever-changing demographics and the aging of the global population mean different marketing approaches will be needed to market tourism services to older consumers and in like manner consumers from developing countries such as mainland Chi na and India. Originality/value This paper ! is a key resource for marketing practitioners destinying to focus on future growth areas and also marketing academics interested in tourism marketing that pauperization to stay at the header of their research area of expertise. Keywords Tourism, Marketing, Tourism development, Strategic marketing root type Conceptual paper 1. inlet As the...If you want to get a full essay, magnitude it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay