What possible issues associated with consumer behaviour and consumption patterns might be extremely sensitive ones to directly question respondents about?

3. What possible issues associated with consumer behaviour and consumption patterns king be exceedingly clarified ones to directly motion respondents about? How might researchers catch the difficulties of collecting these types of sensitive data?

There are various issues and message librates related to consumer behaviour and consumption patterns that are generally considered sensitive in genius. It can often be difficult to take on direct questions about these subjects and in many cases even more(prenominal) difficult to obtain honest answers.

The general areas in which these problems might arise are:

        Health Information

        Criminal Records

         internal Preference

        Sexual Behaviour

        Race

        Ethnic Background

        Political Views

        Religion

        Trade Union Membership

        Various experience Memberships

The most commonly suggested method for incorporating questions of a ethereal nature into a survey is to leave sensitive subject matter until the end of the questionnaire. The reasoning behind this is that if the respondent is deterred by the question and does not answer it or the rest of the survey, you still sop up obtained the majority of the required information for research. So, it is generally suggested to keep the hypothesis questions general and non-offensive to establish some trust. Most surveys begin with undecomposable demographic questions such as those regarding age, education, income and employment.



However, sometimes individuals regard these questions as highly personal and may be unwilling to go in in the research. The conclusion being, it is very difficult to construct an efficacious survey that satisfies everyones acceptable boundaries within which to probe for information. When constructing a questionnaire it is possibly more important to consider how to word the sensitive questions and how to administrate the questionnaire itself, than it is to think about the coiffure in which the questions are asked.

Type of Survey

Personal interviews are a disadvantage when inquiring about a delicate subject; respondents are...

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