Goodyear Co

Goodyear Co Throughout the years Goodyear has been distributing its tires only through the company-owned Goodyear car Service Centers and franchised Goodyear Tire dealers. The decision of Goodyear Company to broaden its distribution to Sears Auto Centers will have several advantages and disadvantages related to this action. Advantages: 1) extend in sales in the short term, which will clear an increase of market make do in the long term. Goodyears sales are declined because of multi-branding among mass merchandisers by warehouse social status club stores and discount tire retailers.

Also, customers are price in the alto forceher and they seek inexpensive tires at places such as Sears. 2) expand distribution. Sears has a strong market presence and can significantly increase sales of Goodyears tires. Current market share of Goodyear has decreased to 9% where Sears and other department stores have a 14% market share. 3) Department stores such as Sears put across frequent price promotion ads in l...If you want to get a full essay, order it on our website: Orderessay

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