Consumer Culture: Describes how radio, advertising, automobiles, and movies effected the consumer culture of the 1920's

Consumer Culture

The Twenties was a time of great social counterchange for America. Woman had been given the secure to vote, lead astraying alcoholic beverages was illegal, and farming(prenominal) people were moving to the cities. While these social changes were taking place, scotch change also began to take hold. Increasingly, men were working in factories--in jobs that required little or no skill. Work was repetitious, boring, and unfulfilling for almost Americans, yet because most were experiencing multiplication of prosperity, families had more money. The times were right for another change, a cultural change, and thus began the era of consumer husbandry that is a staple of America even today.

Since ones work could no longer ensure satisfaction or contentment, people began to view for other avenues of gratification outside the workplace. Industry, too, was experiencing the stress of changing times because they had the means to produce many goods, yet the demand was exactly not out there for many new products. denote became the tool to create the demand American industries needed to sell mass quantities of goods. Paradoxically, advertisers picked up on Americans yearning for some soma of relief from the monotony and drudgery of industrial life. They began to present a life of consumption as the solution to the new industrial crises. Advertisers capitalized on dreams, desires, fears, and insecurities, and helped launch the consumer culture of the twenties.

Radio also played an primary(prenominal) role in launching the consumer culture. It was the medium through which advertisement worked its magic.



For the first time in history, one person, one ad, or one product could r apiece every corner of the American landscape. Furthermore, the radio itself was a product Americans began to find indispensable, and also contributed to the violence of consumption. It provided a form of entertainment and source...

the last sentence has unmated wording. consumerism was a result of the prosperity in the 1920s and from unregulated business as well as an escape from the monotony of unskilled work. the author does a good job of presenting each of hte key factors that influenced US move away from traditional values. unavoidably better transitions.

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