Analysis of SouthWest Airlines

Introduction southwestern United States air passages began to fly in 1971 with rushs to Houston, Dallas, and San Antonio. SWA became a major air duct in 1989 when it exceeded the billion-dollar revenue. SWA is now the largest mailman establish on scheduled home(prenominal) departures. Year end results for 2003 pronounced souwests 31st consecutive stratum of profitability. SWA is the United States only major short-haul, low-fare, high-frequency, point-to-point carrier. But what is hidden behind this truly profitable argumentation? What are the impacts of this airline on the mart? How did this small airline became whizz of the most powerful one in regular army? We are going to analyze now Southwest respiratory tracts based on the case study make by Russell W. Teasley and Richard Robinson concerning this beginning Cost Airline and the way it is bear upon the US Airline market. Basic Informations * 3,000 Daily Airline Flights * 35,000 Employees * Serves 60 Cities in 30 Us States * Flys 380 Boeing 737 Jets * Southwest Airline is 10% Employee Owned * Southwest Airline has been profitable every year More than 35 years ago, Rollin nance and Herb Kelleher decided to start a different sorting of airline.

They began with simple concepts: * Get the passengers to their destinations when they want to drop dead there * On cartridge clip with scheduled flight * At the lowest possible fares, * Make trustworthy they adjudge a good time doing it This is how Southwest Airline was born. They ceaselessly follow their mission Time flies when youre having childs play! How does it puddle? * Reservations via internet * Credit card payment is required * No constitutio n tickets are issued * Free seating * Drinks! , meals are non included in the price * Flights are usually from smaller airports Southwest fly short haul, this mean according to the consumer association, spend where?, If you want to get a serious essay, order it on our website: OrderEssay.net

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